This toolkit brings together highlights, resources and marketing thought-starters from the just completed Toronto Climate Week 2026. It is designed to spur organizations to think more clearly about how they communicate their mission, grow their audience and move people from awareness to participation.
Looking to motivate your communities?
This toolkit was created to extend the conversations that started during Toronto Climate Week and help organizations continue building trust, clarity and engagement with the audiences they care about most.
Thought-starter: If someone discovers your organization today, would they understand what you do, why it matters and what they should do next?
Orchestra Marketing supported a series of conversations on climate communications, marketing, media and community-building.
From these conversations, a clear theme emerged: climate action needs more than awareness. It needs communications that make complex issues easier to understand, easier to care about and easier to act on.
This conversation explored how organizations can communicate climate issues in ways that feel more accessible, human and motivating. Rather than relying only on fear, facts or urgency the discussion challenged attendees to think about how climate messaging can build connection, trust and relevance with different audiences.
Key Takeaway: People cannot act on what they do not understand and they are unlikely to engage with messaging that makes them feel powerless.
Marketing Thought-Starter: Is your organization communicating the scale of the problem, or are you also showing people where they fit into the solution?
Audiences are more skeptical than ever. This event explored how organizations can communicate sustainability with greater credibility, focusing on honesty, specificity, transparency and the importance of showing progress without overstating impact.
Key Takeaway: Credible sustainability communication is not about sounding perfect. It is about being clear, specific and accountable.
Marketing Thought-Starter: Are you giving your audience enough substance to trust your claims, or are you asking them to take your word for it?
Climate technology can be difficult to explain, especially when the work is technical, emerging or unfamiliar to a broader audience.
This panel explored how climate innovators can communicate complex solutions in a way that is accurate without becoming inaccessible. The goal is not to oversimplify the work. It is to help the right audience understand why it matters.
Key Takeaway: The more complex the solution, the more important the storytelling is.
Marketing Thought-Starter: Can a potential customer, funder, partner, or policymaker understand your solution in under one minute?
Climate and sustainability are often framed around sacrifice, restriction or cost. But organizations have an opportunity to shift the story toward value, innovation and profitability.
This conversation looked at how marketing communications can reframe climate action as something people and organizations want to be part of, not simply something they are obligated to support.
Key Takeaway: The strongest climate communications do more than describe the challenge. They help people see the opportunity.
Marketing Thought-Starter: Is your messaging focused only on what needs to change, or does it also show what becomes possible?
Need help making your sustainability message clearer and more credible?
Thank you to the partners and contributors who helped make it all possible. Below are resources to help organizations continue learning, planning and communicating more effectively.
Environics’ ‘2026 Public Opinion When Climate Isn’t the Only Crisis’ report can be read here.
Bimm gives more insight with their article ‘Climate Doesn't Need Louder Warnings. It Needs Better Storytelling’ here.
Pomelo’s Jason Agar shares a video ‘Not the End of the World’ by Hannah Ritchie that helped shift his perspective on the climate conversation.
Read the ‘Reimagining Sustainability’ report from Works Design here.
Imagine an economy powered by the pursuit of long-term well-being for all in which business and regulatory and financial systems foster an equitable, flourishing, resilient future. Read more:
Tools
Call To Purpose
Read the Public Inc. consumer report here.
Take the Environics quiz to find out which Social Values segment you belong to here.
Take a second look at Tartanbond’s presentation ‘Building A Communications Plan For Climate Initiatives ’ here.
Read Collective Matter’s ‘Toronto Climate WeeK Recap & Insights’ report here.
For many organizations the real challenge is turning attention into understanding and understanding into action.
That action might be someone signing up, donating, attending, volunteering, investing, advocating, booking a consultation, joining a list or simply believing that your work is worth following.
Strong marketing helps connect those steps. It clarifies the message, shapes the audience journey and makes it easier for people to move from passive interest to meaningful engagement.
Thought-starter: Awareness is most useful when your audience knows what to do next.
We work with organizations that need to communicate clearly, build trust and move people toward action. That often means helping translate complex work into messaging, campaigns, websites, content, media and digital experiences that engage audiences.
We help with:
Messaging & Positioning
Clarifying what you do, who it is for, why it matters, and why people should care.
Campaign Strategy
Building campaigns that connect your goals with the right audiences, channels, and calls to action.
Websites / Landing Pages
Creating digital experiences that help people understand your work and take the next step.
Email & Audience Nurturing
Developing communications that keep your audience engaged after the first interaction.
Paid Media & Performance Marketing
Helping campaigns reach the right people with the right message.
Content & Creative Direction
Turning big ideas into clear, compelling stories people understand and remember.
Whether you’re launching a campaign, building your audience, explaining a complex solution or trying to make your message resonate more clearly we’d be happy to talk.
No hard pitch. No pressure. Just a conversation about what you are trying to accomplish and where marketing could help.
Or send us a note about what you’re working on here.
