The Score

Whether you’re a seasoned marketer or just tuning in, our insights will help you hit all the right notes.

THE LATEST

Kathryn’s Holiday Wish

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Email Metrics: What to Track to Measure Success

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Colour Psychology and How to Use it to Your Advantage

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A Guide to Working With Influencers

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In With the Old: A Look at Nostalgia Marketing

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What Sponsorship Opportunities are Right for You?

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Google’s API Leak: What it Means for SEO and Your Business

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How to Write Effective Email Subject Lines

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Facebook Groups: Should You Stay Or Should You Go?

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Authenticity on Social Media: Building Your Brand-Consumer Relationship

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A/B Email Testing: Maximize the Effectiveness of Your Email Program

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Google Ads vs. Meta Ads: Which to Work With?

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