what we did

We designed and produced a box with a “Get a Gift, Give a Gift” concept so that each box would contain two products - one for the influencer and one for them to give to a friend to help them get ready for their New Year’s parties. The design was based around a vanity mirror - with graffiti - to represent classic beauty with an alternative urban twist.

The design featured a vanity style lid with lipstick mirror message sticker, a custom dieline to showcase and organize the Buxom products and gifts and custom make-up and New Year's illustrations to give the gift box a fun, branded texture detail.

To promote social sharing, we created the “Get a Gift, Give a Gift” concept. Each box contained two of each product so the influencers receiving the packages could share their gifts with a friend and post social content from their pre-events getting ready with friends.