ShePower Sport is a sports organization for high-performing female athletes focused on advancing athlete health and wellness by providing medical and other information.
the project
Website and Social Media
What we did
Orchestra was tasked to develop a website and social media branding using their already established logo and colour palette as a jumping off point. Using the branding elements already in place, we established consistent branding across the new website, social media channels and email marketing channels they would be using that reflected their strong, athletic and not ultra-feminine identity.
The new social and web presence included:
Engaging copy and tone that was on-brand and consistent across platforms
A more streamlined website for easier navigation and overall enhanced user experience
A more unified overall brand identity
Eye-catching visuals that were on-brand and consistent across platforms
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