the client

Foxquilt Insurance

Foxquilt is a North American insurance company with offices in Charlotte, North Carolina and Toronto, Ontario, catering to small-medium sized businesses and B2B networks.
the project
Brand Update & Website Design
what we did
Orchestra was tasked to execute a website overhaul, including developing iconography, new copy direction and mobile optimization. We wanted the new website to reflect a more approachable and friendly brand personality to be better aligned with the overall brand image, and provide a better user experience for those looking for personal and business insurance services.
Our rebranded website included:
  • An updated colour palette reflective of a friendlier and more approachable brand image
  • New iconography reflective of a friendlier and more approachable brand image
  • A new direction for copy for a more casual and conversational tone
  • Streamlining the overall website layout and flow to improve the user experience
  • A new more mobile-friendly version to provide a better user experience
A mock-o of the website home page shown on desktop, laptop and phone screens.
A blue illustrated icon of a handshake.A blue illustrated icon of an alarm clock with wings. A blue illustrated icon of stacked hexagons. All of the hexagons have a checkmark in the middle except the middle on that has a fox head. A blue illustrated icon of of a row of buildings with three gears on top.A blue illustrated icon of a construction worker and three gears.A blue illustrated icon of of a film strip, camera, polaroid and music notes. A blue illustrated icon of a man working on a laptop. A blue illustrated icon of a construction worker holding building plans. A blue illustrated icon of of one man and woman, dressed as nurses. A blue illustrated icon of a phone, coin and shopping cart representing online shopping. A blue illustrated icon of a delivery truck. A blue illustrated icon of showing data and graphs on a screen. A blue illustrated icon of the front view of a car. A blue illustrated icon of a small house.A blue illustrated icon of a map.A blue illustrated icon of a rocket taking off.
An image of the header section of the Foxquilt website.An image of the products section of the Foxquilt website.An image of the integrations section of the Foxquilt website.An image of the types of insurance section of the Foxquilt website.An image of the contact section of the Foxquilt website. An image of the mailing list sign-up section of the Foxquilt website.
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Ingredients for a shrimp and pasta dish laid out on a countertop.
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