the client

Foxquilt Insurance

Foxquilt is a North American insurance company with offices in Charlotte, North Carolina and Toronto, Ontario, catering to small-medium sized businesses and B2B networks.
the project
Brand Update & Website Design
what we did
Orchestra was tasked to execute a website overhaul, including developing iconography, new copy direction and mobile optimization. We wanted the new website to reflect a more approachable and friendly brand personality to be better aligned with the overall brand image, and provide a better user experience for those looking for personal and business insurance services.
Our rebranded website included:
  • An updated colour palette reflective of a friendlier and more approachable brand image
  • New iconography reflective of a friendlier and more approachable brand image
  • A new direction for copy for a more casual and conversational tone
  • Streamlining the overall website layout and flow to improve the user experience
  • A new more mobile-friendly version to provide a better user experience
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