Humber College is a Canadian post-secondary institution offering a polytechnic educational facility, combining theory with hands-on training and work experience. It has approximately 83,000 full and part-time students, 5,300 full and part time employees and has 2 campuses in Toronto, ON.
We undertook a media spend audit to identify areas of improvement on existing media buys, and were tasked with the re-allocation of media budgets between November 2022 and March 2023.
The main goal was to select media channels that our key target demographics engage with and drive prospective candidates to the landing page.
