the client
Focus Construction
Focus Construction builds and does major residential renovation work in the GTA.
the project
Brand Update - Website Design, Social Media & Print Material
what we did
Orchestra was enlisted to create a brand identity that speaks to the high-income customers they were hoping to capture. Building on the logo they already had in place, we updated their branding identity, website and all brand collateral.
Our new, higher-end branding included:
  • An updated colour palette 
  • Updated look books with new creative direction for a higher-end feel
  • A new website using the new colour palette to reflect their high-end work
  • New creative direction to be applied to future campaigns
  • Updated brand collateral using the new colour palette
A mock-up of the Focus Construction website shown on a phone screen, a laptop and tablet screen.
The home page of the Focus Construction website on a laptop screen.
Two images of full web pages showing multiple images of a newly renovated home.
A mock-up of the front cover of the Focus Construction brochure book.
In interior view of the brochure with one page of written content and one page featuring an image of a high-end living room.Interior view of the brochure with text outline the work process and elements that go into each job.Interior image of the brochure showing a spread featuring images of a renovated modern house.Interior image of the brochure showing a spread featuring images of a renovated brick house.
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