the client

Irving Fund

Irving Fund is a loan company that offers SMB lending solutions. As well as being a lender, they act as a broker for SBA-backed loans.

The Project

New Website
what we did
We were retained to design and develop a new WebFlow-based site that provides a comprehensive resource for SMB borrowers in the USA and an application portal. The site features detailed resources to support client decision-making and serves as a gateway to backend tools for managing loans, ensuring a seamless and intuitive user experience.
The new Irving Fund website included:
  • An easily navigable homepage showcasing their hero product with a clean and professional layout and colour scheme
  • A custom built slider to calculate eligible loan amounts and interest based on the client's anticipated loan amount
  • A “How It Works” page to give prospective clients an idea of just how simple it is to work with Irving Fund to get a loan
  • A “Why Irving Fund” page that positions them as the Credit-Based SBA Loan experts and includes team bios
  • Products pages to describe each financial product in detail, including interactive charts and calculators.
  • New Resources and Blog sections with custom  search functions for better user experience
An image of the Irving Fund website showing the Home page, blog page and services page. Each page contains a mix of images and text with a blue what and dark purple colour scheme.
A mock-up of the Irving Fund website homepage showing an interactive slider to show potential clients what loan amount they might qualify for. The mock-up of the site is displayed on a landscape tablet screen.
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